CRUCIL is a baby fashion brand based in Madiun City, East Java, offering high-quality, comfortable, and safe clothing for little ones. Its flagship products include the Newborn Baby Clothing Set, Maternity Hospital Kimono—a delivery preparation outfit for mothers, and the Poppy Bobby Newborn Set, specially designed for newborns using soft materials and adorable yet functional designs. Founded by couple-preneurs Mohammad Anas Rahmadi and Cindhera Rian Pangastika, CRUCIL was born from a deep understanding of the importance of providing quality yet affordable baby clothing. It is a brand crafted with creativity and love, carrying a clear vision: to help mothers provide the best clothing for their babies.

CRUCIL was first established in 2018 as a garment business in Ngawi, East Java. The brand experienced significant growth in 2020, coinciding with the emergence of TikTok Shop. In that same year, PT Crucil Busana Keluarga was founded as the legal entity responsible for distributing baby clothing. As demand continued to rise, CRUCIL began its own in-house production in 2023 and established PT Crucil Factory Indonesia, becoming the first baby garment manufacturer based in Madiun City. The company carries a clear vision: to produce baby clothing that genuinely meets the real needs of parents.

All CRUCIL production processes are carried out in Madiun. However, thanks to digital marketing strategies and a strong presence across various e-commerce platforms, CRUCIL products are now enjoyed by customers throughout Indonesia—and have even reached international markets. More than just selling baby clothing, CRUCIL carries a social mission: to empower local tailors, use baby-friendly materials, and offer high-quality products at affordable prices. Every purchase of a CRUCIL product means supporting the local economy while receiving a product crafted with care and love.

To purchase CRUCIL products, customers can order through the official website at crucilfactory.comon various marketplaces such as Shopee, Tokopedia, Lazada, and TikTok Shop, or by directly contacting our admin via WhatsApp. CRUCIL is also active on social media, sharing parenting tips and exciting promotions through @crucil.id and TikTok @crucil_indonesia.